Susannah Richardson

As Marketing Director for IFS Field Service and Contact Centre solutions, Susannah is focussed on demand generation and product marketing within the UK market. Prior to IFS, Susannah led the marketing and business development teams for mplsystems and transformed the go-to-market strategy, product positioning and analyst relations for their field and customer service solutions. Prior to that Susannah led Product Management and Pre-Sales teams in Nortel and was instrumental in the rapid growth of their optical business in Europe.

| | 3 minutes | Customer Engagement, Service
Ensuring the ROI of Adding Artificial Intelligence
Adding Artificial Intelligence

Adding artificial intelligence to the contact center is an important decision that involves a significant investment of time money, and…

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| | 3 minutes | Customer Engagement, Service
Most Customers Hate AI & Chatbots For This Reason…
AI

There’s no doubt that artificial intelligence is going to be more and more common in customer service and support interactions….

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| | 3 minutes | Customer Engagement, Service
Avoiding AI Adoption Mistakes
AI adoption mistakes

Many analysts are making predictions on the adoption of artificial intelligence, messaging apps and the convergence of the two in…

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| | 3 minutes | Customer Engagement, Service
How to Balance People and Bots in Your Retail Service Experience
Retail Service Experience

One of the greatest stumbling blocks for organizations is the transition from an AI-based interaction to live agent assistance. When…

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| | 3 minutes | Customer Engagement, Service
How Disconnected Systems Are Destroying the Customer Experience
Customer Experience

When asked, most executives would indicate that one of their strategic priorities is to deliver an excellent customer experience (CX)….

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| | 2 minutes | Customer Engagement, Service
Why Agent Engagement Hinges on Tool Effectiveness
agent engagement

If organizations want to deliver a great customer experience, it’s important to create a great agent experience. Research consistently indicates…

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| | 3 minutes | Customer Engagement, Service
The Foundational Pillars of Omni-Channel Success
omni-channel

Many organizations want to provide an omni-channel experience, but few are doing it consistently well.  If you’re a contact center…

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| | 3 minutes | Customer Engagement, Service
Where Does AI Belong in the Retail Customer Experience?
retail customer experience

One of the best first steps for successfully implementing artificial intelligence into your customer experience strategy is an evaluation of…

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| | 3 minutes | Customer Engagement, Service
Will AI Eliminate Humans in the Retail Contact Center?
Will AI eliminate humans

When it comes to artificial intelligence, one of the most common questions in the mind of retail customer experience leaders…

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| | 3 minutes | Customer Engagement, Service
The Emergence of Artificial Intelligence within Customer Service
Artificial Intelligence within customer service

Artificial intelligence has the potential to transform the contact center industry. Much of the conversation has centered on chatbots or…

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| | 3 minutes | Customer Engagement, Service
Finding the Perfect Balance of AI and Agent-Assisted Service
AI and agent-assisted service

While there isn’t a specific threshold for “too much” or “too little” artificial intelligence, every organization should take great care…

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| | 6 minutes | Customer Engagement, Service
Introducing Conversational AI in the Contact Center
Conversational AI

What happens when your contact center is ready to stop talking about chatbots or conversational AI and wants to move…

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