Susannah Richardson

As Marketing Director for IFS Field Service and Contact Centre solutions, Susannah is focussed on demand generation and product marketing within the UK market. Prior to IFS, Susannah led the marketing and business development teams for mplsystems and transformed the go-to-market strategy, product positioning and analyst relations for their field and customer service solutions. Prior to that Susannah led Product Management and Pre-Sales teams in Nortel and was instrumental in the rapid growth of their optical business in Europe.

| | Estimated reading time: 4 minutes | Service Management
Assurer le R.O.I de l’ajout de l’Intelligence Artificielle
Adding Artificial Intelligence

Ajouter l’intelligence artificielle au centre de contact est une décision importante qui implique un investissement important en temps, en argent…

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| | Estimated reading time: 3 minutes | Service Management
Pourquoi l’engagement des agents de support client dépend de l’efficacité des outils
agent engagement

Une excellente expérience utilisateur auprès de vos clients passe impérativement par la création d’une expérience toute aussi exceptionnelle auprès de…

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| | Estimated reading time: 4 minutes | Service Management
Comment trouver l’équilibre entre les humains et les robots dans votre expérience de service de vente au détail
Retail Service Experience

L’une des plus grandes difficultés rencontrées par les entreprises est le passage d’une interaction basée sur l’IA à l’assistance d’un…

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
Ensuring the ROI of Adding Artificial Intelligence
Adding Artificial Intelligence

Adding artificial intelligence to the contact center is an important decision that involves a significant investment of time money, and…

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
Most Customers Hate AI & Chatbots For This Reason…
AI

There’s no doubt that artificial intelligence is going to be more and more common in customer service and support interactions….

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
Avoiding AI Adoption Mistakes
AI adoption mistakes

Many analysts are making predictions on the adoption of artificial intelligence, messaging apps and the convergence of the two in…

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
How to Balance People and Bots in Your Retail Service Experience
Retail Service Experience

One of the greatest stumbling blocks for organizations is the transition from an AI-based interaction to live agent assistance. When…

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
How Disconnected Systems Are Destroying the Customer Experience
Customer Experience

When asked, most executives would indicate that one of their strategic priorities is to deliver an excellent customer experience (CX)….

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| | Estimated reading time: 2 minutes | Customer Engagement, Service
Why Agent Engagement Hinges on Tool Effectiveness
agent engagement

If organizations want to deliver a great customer experience, it’s important to create a great agent experience. Research consistently indicates…

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
The Foundational Pillars of Omni-Channel Success
omni-channel

Many organizations want to provide an omni-channel experience, but few are doing it consistently well.  If you’re a contact center…

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
Where Does AI Belong in the Retail Customer Experience?
retail customer experience

One of the best first steps for successfully implementing artificial intelligence into your customer experience strategy is an evaluation of…

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| | Estimated reading time: 3 minutes | Customer Engagement, Service
Will AI Eliminate Humans in the Retail Contact Center?
Will AI eliminate humans

When it comes to artificial intelligence, one of the most common questions in the mind of retail customer experience leaders…

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