Melanie Karunaratne

Melanie Karunaratne is the Senior Director of Product Marketing at IFS and is responsible for product messaging and positioning. With her team, she helps buyers, sellers, and service providers understand how IFS solves commercial problems and creates customer value. Melanie is a seasoned marketer whose commercial experience spans hi-tech start-ups, scale-up, and global enterprises across a wide range of B2B tech areas, including CRM, IT service management, asset management, security, application development software, and semiconductor.

| | Estimated reading time: 2 minutes | EAM Enterprise Asset Management, IFS Cloud, Service Management
How the Latest IFS Cloud Release Adds Value to Your Organization

In case you missed the news, the latest version of IFS Cloud debuted in October. This release will accelerate your…

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| | Estimated reading time: 3 minutes | Aerospace & Defense, Business Technology, Service, Strategy
The new reality: Can augmented reality solve the military MRO labor shortage?
The new reality: Can augmented reality solve the military MRO labor shortage?

The virtual and augmented reality (AR) business is booming – one report predicts the market for the technologies will be…

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| | Estimated reading time: 3 minutes | Aerospace & Defense
Look out for the 3 technologies shaping civil aviation MRO in 2017

The world of civil aviation is one of the world’s most highly regulated and asset-intensive industries. Strict International safety regulation,…

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| | Estimated reading time: 4 minutes | Aerospace & Defense, Asset Intensive, Business Agility, Business Technology, Digital Transformation, Strategy
Ensuring instant availability of military assets: The growing role of PBL and the transformational staircase
Performance Based Logistics

When a force needs to be scrambled to respond to an immediate threat, equipment needs to be instantly ready for…

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| | Estimated reading time: 3 minutes | Aerospace & Defense
How effective Asset Management provides the key to Homeland Security

  From hurricanes to bombs, from strikes to power outages, effective Asset Management provides the key to Homeland Security The…

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| | Estimated reading time: 3 minutes | Aerospace & Defense, Manufacturing
Digital Thread – Are you ready for the next disruptive technology for A&D manufacturing?

Many would argue that the Digital Thread is the next major disruptive technology, but for it to really take-off, first…

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| | Estimated reading time: 4 minutes | Aerospace & Defense, Manufacturing
Tier 2 Defense Manufacturers – We’re looking out for you!

In A&D, the manufacturing market is becoming more concentrated. By this I mean we often have multiple, complex relationships between…

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