The “The customer is always right” slogan originated in retail and has dominated our society for more than 100 years. Users,…
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With over 25 years in the IT industry, Natalia Boestad is a seasoned professional and the Director of Software Engineering in the IFS User Experience product group. Passionate about UX research, content design, and DesignOps, she excels in end-user experience domains.
Beyond ‘Always Right’: Navigating Rights, Wrongs, and Users for Effective Design
How UX Insights Champions are shaping our products
At IFS, we believe that user research is not just a step in the design process; it’s a mindset that…
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