Martin Gunnarsson

Martin is Product Director and ERP Evangelist at IFS R&D, with two decades experience of working with ERP software, and a passion for product strategies, innovations, marketing and sales. Martin has gained a broad experience of global business thanks to years spent abroad in Germany and Japan, involvement in company acquisitions, and customer and partner activities all over the world. Martin is also a frequent speaker at conferences and events. Martin is Product Director for Manufacturing, Supply Chain and Global Extensions, and a member of the IFS R&D Management Team.

| | Estimated reading time: 1 minute | Creativity & Innovation
How to Generate 60 Innovations in 2 Hours

I don’t know if you’re familiar with Dragon’s Den, a reality television series featuring entrepreneurs pitching their business ideas to secure investment finance from a panel of venture capitalists. We used that concept at our R&D event last week—and the result was 60 ideas in 2 hours. Do you want to know how?

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| | Estimated reading time: 1 minute | Business Technology
Out of Office, but Still in the Know

It has been predicted that within the next few years a quarter of the global workforce will be made up of mobile workers. Although the bulk of this growth will occur in traditional established markets, non-traditional markets will also show a significant increase in mobile workforce.

There are five key drivers behind the mobility revolution.

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| | Estimated reading time: 0 minutes Less than a minute | Business Technology, Creativity & Innovation
Innovation in an Organization on the Move

In this edition of “Leaders Insight” I met with Heino Westdijk, Service Director at Damen Shipyards. This is what Heino had to say about how to boost creativity and innovation within an organization that is constantly on the move – a mobile workforce.

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| | Estimated reading time: 2 minutes | Creativity & Innovation
Attention Addiction Helps in the Creativity Process

Every now and then I update my Facebook status. Afterwards I can see myself falling into the trap of measuring my personal success based on the number of comments or “Likes” my post received. Sound familiar? This incentive of getting people’s attention is a very powerful tool to use in a creative process. It can make wonders.

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| | Estimated reading time: 2 minutes | Creativity & Innovation
Employees are Good – Customers are Great!

Great innovations doesn’t necessarily translate into large investments. More importantly is a clever design that exactly solves a certain problem. That’s why the creativity process needs knowledge and inspiration from your customers and stakeholders. The problem however is to get the information from the customer of exactly how they work and what their challenges are. You normally don’t get such information in a conference room with a Danish pastry and a cup of coffee. You have to look elsewhere.

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| | Estimated reading time: 2 minutes | Creativity & Innovation
Will your business survive without innovation?

Creative performances results in more innovation – and innovation increases a company’s competitiveness long term. Ask yourself – will I or my company be more creative in the future than we are today, and if so, how will it happen? Researchers have identified four dimensions as the distinguishing signs of creativity, to understand the intrinsic qualities of creative performances.

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