by   |    |  Estimated reading time: 2 minutes  |  in AI, Brand, Partner   |  tagged , , ,

This March, the Big Ten Women’s and Men’s Basketball Tournaments were more than just showcases of elite collegiate basketball—they were a celebration of how technology is revolutionizing sports.

As part of, we had the privilege of seeing our technology take center stage, not just as a participant but as a central factor in enhancing the sports experience for everyone involved.

Elevating Women’s Basketball

During the women’s tournament in Minneapolis, the energy was palpable as Caitlin Clark led the Iowa Hawkeyes to an electrifying victory. The Nebraska vs. Iowa game shattered records, becoming the most-watched Women’s College Basketball Conference Tournament Game ever on CBS, drawing over three million viewers. Meanwhile, the Michigan vs. Iowa matchup set another milestone on the Big Ten Network, pulling in 1.075 million viewers—making it the network’s most-watched women’s sporting event. These record-breaking moments, alongside a sell-out crowd, underscored the growing popularity and excitement surrounding women’s basketball—an area where is incredibly proud to support.

The Unmistakable Presence of

Our involvement was clear throughout the tournaments. Our strategic TV branding was not only visible at center court but also behind both teams’ benches, ensuring that was part of the action every step of the way. More significantly, our Advanced Stats brought a new layer of depth to the analysis during the games, enhancing the fan experience both in the arena and for those following along on social media.

Men’s Tournament: A Continuation of Excellence

The momentum didn’t stop with the women’s tournament. The men’s competition saw some major upsets, as the University of Illinois claimed victory. The tournament not only set new viewership records on the Big Ten Network but also showcased the growing integration of technologies like into the broadcast and fan experiences. Redefining how audiences engage with and enjoy the game.

Looking Ahead

As the Official Technology Partner of the Big Ten, is only beginning to unveil its full potential. Our role in the basketball tournaments marks just the start of our ongoing journey of innovation and partnership. With the Big Ten Baseball Championships approaching and new universities joining the conference, we’re poised for even more exciting developments. Stay tuned as we continue to push the boundaries of what can achieve, ensuring that our partners and customers excel when it matters the most.

Leave a Reply

Your email address will not be published. Required fields are marked *