This March, the Big Ten Women’s and Men’s Basketball Tournaments were more than just showcases of elite collegiate basketball—they were…
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As Senior Global Brand Activation Manager, Brian is responsible for driving impactful sports-based brand activations and sponsorships. With extensive in sports marketing and brand management, he's dedicated to elevating the IFS brand presence and engaging audiences worldwide.
Transforming the Court: IFS.ai at the Forefront of Big Ten Basketball
