For many IFS customers, connecting marketing with the rest of the business has meant juggling separate systems or managing complex integrations. They wanted a simpler way to nurture leads, personalize communications, and turn engagement into action, all without extra tools or technical overhead.

Now, that’s possible. Paminga has joined the IFS ISV Partner Program, bringing built-in marketing automation capabilities directly into IFS Cloud. The result is a more connected experience across marketing, sales, and enterprise operations.

Why Paminga and IFS are a natural fit

Paminga is a modern marketing automation platform built for professionals who want enterprise power without the complexity. Its intuitive builders for emails, forms, landing pages, and CTAs follow a consistent framework, so teams can move fast without relearning multiple tools.

The platform’s unlimited live support and customer-first ethos also set it apart. As Paminga says, “we built Paminga to work with mature professionals … you will never want to leave.”

Paminga already supports a fully featured IFS integration. Its “Email Marketing for IFS Cloud CRM” solution lets users personalize emails with IFS CRM data, segment audiences using IFS fields, and automatically trigger IFS records; leads, accounts, contacts, or cases, based on marketing actions. Many of the building blocks were already in place, and this partnership takes that connection even further.

Proven in the field

IFS Cloud customers benefit from a modern, intuitive marketing platform and its deep integration with IFS that requires no additional software, hardware, custom code, or third-party connectors.

“We selected Paminga primarily for its seamless integration with IFS, and it has exceeded expectations. The platform is intuitive, making it easy to parse data across multiple factors and turn insights into actionable outcomes. Most impressive, however, is the exceptional support from the Paminga team. Whenever we have questions or issues, their response is prompt, knowledgeable, and solution-oriented. Overall, working with Paminga has been an excellent experience, and we highly value the partnership.”

– Robb Northrup, Director, Marketing and Communications, Siffron

What this means for IFS customers

With Paminga now part of IFS Cloud, marketing automation becomes a natural extension of the same ecosystem that runs sales, service, and operations.

Teams can:

  • Work from a single data source: Use IFS CRM fields and behavioral data for segmentation and personalization – no manual exports or sync workarounds.
  • Automate key actions: Create leads, cases, or tasks in IFS automatically when customers engage with marketing campaigns.
  • Build campaigns faster: Design emails, forms, and landing pages in one intuitive workspace.
  • See the full picture: Track attribution, funnel performance, and customer journeys in one view.
  • Get value quickly: Deployments are measured in days, not months.
  • Stay secure: Enterprise-grade governance, approvals, and auditability align with IFS standards.

Why this partnership matters

For IFS customers, this means less complexity and faster results. Because of the deep integration to IFS Cloud, there’s no need for extra software, connectors, or code, lowering cost and risk while accelerating ROI.

Get started

If you’re an IFS customer ready to connect marketing and enterprise operations more tightly, reach out to our teams.

If you like more information about the ISV Program, please have a look at our ISV Parter Program Services Details Brochure. 

Contact details can be found below to explore joint business opportunities. 

Michael Ward

Founder & CEO, Paminga

michael@paminga.com

Kevin Spoonemore

Vice President – Product & Partner Strategy, IFS R&D

kevin.spoonemore@ifs.com