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Tom Byrd
Director, Competitive & Marketing Intelligence
Tom Byrd is a Director at IFS, where he leads competitive and marketing intelligence. He has spent his career in customer and market intelligence for major B2B brands, including Amdocs, BT, Samsung and BlackBerry. At BT, Tom built and led a 70-person insight team. At Samsung, he ran B2B insight across 14 European markets and supported the Galaxy series launch. He began his career at BlackBerry, where he led competitor insights across EMEA.
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