Patchen Noelke

VP Product Marketing, IFS Loops

In this role I lead marketing for IFS Loops, the Industrial AI and Digital Workers business at IFS. I’m responsible for the GTM strategy, positioning, and story for our agentic AI and digital workers across IFS’s core industries, partnering closely with product, sales, and global marketing. My team drives demand, pipeline, and adoption of Loops within existing IFS Cloud customers and new industrial accounts, builds the launch and campaign engine for new digital workers and skills, and arms the field with the narratives, assets, and programs they need to win with CIOs and IT leaders.