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Martin Gunnarsson

Senior Vice President of Product & Partner Strategy at IFS R&D

Martin Gunnarsson is Senior Vice President of Product & Partner Strategy at IFS R&D, where he leads global initiatives that help customers unlock the full potential of AI-powered industrial operations. With a focus on innovation, customer value, and strategic partnerships, his team drives the ISV Partner Program—an ecosystem of independent software vendors designed to increase the customer value running IFS Cloud. Through this program, Martin enables businesses to scale with confidence, ensuring compatibility, accelerating outcomes, and equipping organizations with the flexibility needed to adapt as industries evolve. His approach is firmly rooted in aligning technology strategy with the priorities of the C-suite: delivering growth and innovation, measurable return on investment, tech agility, and operational efficiency. Martin is a public speaker who is frequently invited to events and meetings to discuss product strategies and the development of Industrial AI. Martin has substantial experience leading large application groups in IFS R&D and works across both product development and market engagement with sales, customers and analysts.

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Articles By Martin Gunnarsson

Man on stage

How to Generate 60 Innovations in 2 Hours

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Out of Office, but Still in the Know

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Innovation in an Organization on the Move

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Attention Addiction Helps in the Creativity Process

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Employees are Good – Customers are Great!

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Will your business survive without innovation?

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