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It is easy to dismiss Windows 8 as being nothing new—just an iPad (or Windows Phone) copy slammed into the same box as good old Windows 7—and therefore doomed to failure.

Let me paint the picture for you. Los Angeles. High 70s and all sunny, 5,000 geeks arriving from left and right, with about 60% of us coming equipped with one or more Apple products. The iPhone is, to this observer, in nearly everyone’s pocket at this event. Those without iPhones had to make due with Android devices and the assorted BlackBerrys. Very few (actually, I did not see anyone) had a Windows Phone. Microsoft has got to be asking themselves what to do?