leaders insight

There are two aspects of business travel, especially on the long haul flights, I still enjoy. One is the hours without any inflow of e-mails or other communication. The second is the chance encounter with an interesting person. On my way to IFS development center in Colombo, Sri Lanka the other week I ended up next to bald middle aged lady wearing a turban. This will make for an interesting few hours I thought, and sure it did.

As a marketer you have a few parameters to differentiate your product against the competition. Take a scale for example. Some people might prefer a digital display and some prefer a retro analog style. Some people might want a black descret scale and someone else wants one in a strong and personal color – maybe purple. But does it really stop here?

In this edition of “Leaders Insight” I met with Heino Westdijk, Service Director at Damen Shipyards. This is what Heino had to say about how to boost creativity and innovation within an organization that is constantly on the move – a mobile workforce.