The design industry has seen amazing progress in tools that allow everyone to create polished and professional-looking designs. With the…
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With over 25 years in the IT industry, Natalia Boestad is a seasoned professional and the Director of Software Engineering in the IFS User Experience product group. Passionate about UX research, content design, and DesignOps, she excels in end-user experience domains.
The Importance of UX Research in the Era of AI-Enhanced Design Tools
Beyond ‘Always Right’: Navigating Rights, Wrongs, and Users for Effective Design
The “The customer is always right” slogan originated in retail and has dominated our society for more than 100 years. Users,…
Read MoreHow UX Insights Champions are shaping our products
At IFS, we believe that user research is not just a step in the design process; it’s a mindset that…
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