Candice Arnold is the CMO for Enterprise Service Management (IFS assyst) at IFS and is at the helm of the branding and marketing efforts for their leading ESM/ITSM solution. She has been named one of the Top 50 most influential Women in the UK Channel and shortlisted as CRN's marketeer of the year. Candice firmly believes that marketing breathes life into brands and services and has extensive experience in leading large global teams to solve complex commercial issues, having held senior marketing roles in the enterprise software space.
KPIs in SAM
The 7 Guiding Principles of ITIL 4: Progress iteratively with feedback
The 7 Guiding Principles of ITIL 4 are the key messages of ITIL. They are designed to guide decisions and…
Read MoreWhat Does “Value” Really Mean?
“Value” is one of the most frequently used (and frequently misunderstood) words in business. Why? Because we all want it,…
Read MoreHow to implement Enterprise Service Management (ESM)
Rolling out service management best practices and tools across multiple internal support functions is a big task. Each service domain…
Read MoreVirtual Agent vs AI Bot: What’s the Difference?
Research from EMA shows 7% of IT people don’t make a distinction between Virtual Agents and AI bots—but there are…
Read MoreUnified IT management is the answer to a fragmented IT environment
IT environments are complex and fragmented There is no doubt that organizations today struggle with the complexity of their IT…
Read MoreThe Key to Self-Service Support Adoption
Winning at Self-Service Support Relies on Knowing What Users Really Want The #1 reason why self-service initiatives fail is lack…
Read More
