Candice Arnold

Candice Arnold is the CMO for Enterprise Service Management (IFS assyst) at IFS and is at the helm of the branding and marketing efforts for their leading ESM/ITSM solution. She has been named one of the Top 50 most influential Women in the UK Channel and shortlisted as CRN's marketeer of the year. Candice firmly believes that marketing breathes life into brands and services and has extensive experience in leading large global teams to solve complex commercial issues, having held senior marketing roles in the enterprise software space.

| | Estimated reading time: 2 minutes | assyst Blog
How to implement Enterprise Service Management (ESM)
How to implement Enterprise Service Management (ESM)

Rolling out service management best practices and tools across multiple internal support functions is a big task. Each service domain…

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| | Estimated reading time: 5 minutes | assyst Blog
Virtual Agent vs AI Bot: What’s the Difference?
How Advanced Service Desk Chatbots Work

Research from EMA shows 7% of IT people don’t make a distinction between Virtual Agents and AI bots—but there are…

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| | Estimated reading time: 5 minutes | assyst Blog
Unified IT management is the answer to a fragmented IT environment
Unified IT management is the answer to a fragmented IT environment

IT environments are complex and fragmented There is no doubt that organizations today struggle with the complexity of their IT…

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| | Estimated reading time: 5 minutes | assyst Blog
The Key to Self-Service Support Adoption
The Key to Self-Service Support Adoption

Winning at Self-Service Support Relies on Knowing What Users Really Want The #1 reason why self-service initiatives fail is lack…

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